Program Organization

Advisory Group

The Advisory Group serves as the steering committee for all activities that taking place during the Challenge. It collectively acts with the best interests of the participating teams in mind.  The Advisory Group ensures that teams are being supported technically and financially throughout the Challenge to advance leading-edge ideas that contribut to a more robust and resilient recycling infrastructure, bolster local economies and ensure valuable recaptured commodities find their way into new products. 

Lenny van Klink, IMG Rebel
Lenny manages complex organizational change at both government and business levels. He was previously employed as a public administrator and business administrator by the Dutch finance ministry, Twynstra Gudde, the ORMIT Advanced Management Programme and French company SUEZ/SITA. He likes projects which focus on the successful implementation of new initiatives whose goals translate into winning business cases.

Matt Flechter, Michigan Department of Environmental Quality
Matt Flechter is leading the Governor’s charge to double Michigan’s residential recycling rate as the Recycling Market Development Specialist at Michigan Department of Environmental Quality. He is a longtime member of the Michigan Recycling Coalition board of directors, former chair of the Mid-America Council of Recycling Officials, and serves on the Recycling Partnership technical council.  Matt is a graduate of Michigan State University’s College of Lyman Briggs and a former Peace Corps volunteer. For 15 years Matt has assisted recycling programs by growing the Michigan supply chain so the valuable commodities that businesses need make their way from the curb to new products.

Kerrin O’Brien, Michigan Recycling Coalition
Kerrin has worked with the Michigan Recycling Coalition in a variety of capacities since 1993. In addition to managing the highly productive, yet small organization, her interest lies in building consensus and movement around pro-recycling policies that work for both the public and private sector. Kerrin has led Coalition through strategic planning and development efforts that have resulted in the Department of Environmental Quality and Governor’s office identifying recycling as a priority for Michigan. She holds a social science bachelor from MSU and has completed the Institute for Conservation Leadership’s Executive Director Development Program.

Jim Frey, RRS
Jim Frey co-founded RRS and brings nearly 35 years of expertise in recycling and waste management program development. Jim has developed and managed projects of all sizes, including creating multi-jurisdictional program associations and authorities; procuring long-term public/private partnerships for solid waste handling and material recovery systems; facilitating adoption of recycling legislation and ordinances; and developing pre-competitive industry alliances focused on recovery and sustainability/.

Jeff George, IMG Rebel
With an educational foundation in Environmental Design, Regional Planning, and Sustainability, Jeff has accrued over 25 years of professional experience within the solid waste sector primarily focused on the development of energy-from-waste opportunities in the US and the UK. Most recently, he has been drawn to the development and implementation of sustainable waste management practices within both the public and private sectors and seeing innovative ideas develop through an organic growth process into implementable actions of change.

Nicole van Gils, IMG Rebel
Nicole holds a master’s degree in Supply Chain Management from the Erasmus University Rotterdam. She is driven to generate a circular economy by creating strategic alliances within a supply chain. Within her function at Rebel she works on a broad range of projects including conducting feasibility studies for various recycling projects, assisting municipalities in implementing waste & recycling policy, evaluating the effectiveness of current policies and executing market analysis and benchmarks. 

Selection Committee

The Recycle by Design Selection Committee functions as a review panel, closely interacting with each team throughout the Challenge process. The Committee also has the critical role of evaluating the final designs at the end of Stage 3. This Committee will be comprised of key experts in the public, private, non-profit, academic and community sectors. The committee's goal is to maintain an environment of innovation and enthusiasm to advance Recycle by Design's community goals. To nominate a qualified member of the Selection Committee email: info@recycle-by-design.com

Chair: Governor Rick Snyder

The Selection Committee will include representatives from the public sector (state or regional level), the recycling industry, academia and higher education, the private sector and end market suppliers, the project finance sector, and the community development and stakeholder engagement arena.

Managing Partners

Michigan Department of Environmental Quality

Michigan Recycling Coalition

IMG Rebel

Resource Recycling Systems (RRS)


Recycle by Design Advisory Council

Governor’s Recycling Council